Earlier this year, the airport also adopted a new logo for itself after a process that turned controversial after residents criticized initial logo concepts circulated by the airport. That effort, which is set to be finished by the end of next year, is intended to give the airport more local offerings and flair. Palm Springs International Airport is also in the midst of an overhaul of its food and shopping offerings. The deal comes at a time when the airport is seeing record growth in travelers and flights following the COVID-19 pandemic. Detroit Metropolitan Airport attempted to sell naming rights to its North Terminal in 2010 before ultimately deciding not to move forward after no buyers emerged. Airports in Grand Rapids, Michigan, and Duluth, Minnesota, were early adopters. The sale of corporate naming rights for portions of airports is relatively new. The entrance to the Agua Caliente Casino in Palm Springs.Īirport Executive Director Harry Barrett also said in the release that the airport’s team is working every day to transform the airport into an innovative, industry-leading facility and that the announcement is one of many “firsts” the airport hopes to achieve.
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